FREQUENTLY ASKED QUESTIONS (FAQs)

What is OOH Advertising?
Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that reaches consumers while they are outside their homes, shopping, commuting, eating out or participating in leisure activities.

What are the various OOH formats?
There are 4 basic OOH formats: Billboards, Street Level, Transit and Indoor, which are available as static or digital.

What's a GRP?
In advertising, a gross rating point (GRP) is a measure of the size of an advertising campaign by a specific medium or schedule. It does not measure the size of the audience reached. Rather, GRPs quantify impressions as a percentage of the target population, and this percentage may thus be greater than, or in fact much greater than, 100. Target rating points express the same concept, but with regard to a more narrowly defined target audience.

Who's COMMB?
COMMB is the national organization for the Canadian OOH industry comprised of advertisers, advertising agencies and OOH companies.

COMMB is responsible for developing and verifying audience measurement methodologies, providing audience data and planning resources, marketing and communications, government relations and member services.

Can I buy a media panel for less than four weeks?
Yes

What is the minimum quantity I have to buy?
You can buy 1

Is there a minimum/maximum campaign length?
Minimum 4 hours and Maximum up to you.

Can I get a list of all your locations?

Do you have creative services? What do they cost?
Yes, its depends on your requirements.